MBA 665 - Marketing Analytics (3 )

GR

This course provides a comprehensive exploration of data-driven marketing decision-making. Students will learn to harness analytical tools and techniques to gather, interpret, and utilize data to enhance marketing strategies. Topics include customer segmentation, predictive modeling, campaign effectiveness measurement, and optimization of digital channels. Students will develop practical skills in translating data insights into strategic actions that drive customer engagement and business growth. This course provides a comprehensive exploration of data-driven marketing decision-making. Students will learn to harness analytical tools and techniques to gather, interpret, and utilize data to enhance marketing strategies. Topics include customer segmentation, predictive modeling, campaign effectiveness measurement, and optimization of digital channels. Students will develop practical skills in translating data insights into strategic actions that drive customer engagement and business growth.
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