COM 418 - Public Relations Campaigns (3 )

UG

This course helps develop and refine the student’s ability to select, create and apply tools, techniques and principles of public relations to a variety of managerial cases and problem situations. Use of real-life cases studies, tracking of current public relations issues, and creation of a full-scale public relations plan for an actual “client” are planned. This course is for students who have mastered most or all of the skills courses and can apply their knowledge base to a real-life public relations problem. Students will utilize the principles and techniques of public relations to analyze case studies, track current public relations issues, and create public relations campaigns. This course serves as a Capstone Course for Public Relations Majors on the Basic Track.
Type of PRE-REQ COM 201 Previous Enrollment Required, COM 309 Previous Enrollment Required, Complete COM 320 Previous Enrollment Required, Complete COM 340 Previous Enrollment Required
Offering Terms Spring Only