COM 330 - Media Relations (3 )

UG

Relationships with the media are crucial for organizational success, especially in a world in which digital communications have enabled direct and instant feedback on major issues. This course will apply a Christian worldview to the practice of media relations and address practical situations likely to be encountered in the course of public relations work. Topics will include development of messaging strategies, building and maintaining relationships with members of the media, planning and execution of media events, and understanding the media-public relations relationship.