FME 400 - International Retailing (3 )

UG

International Retailing explores varied facets of global fashion brands as they internationalize to new countries, cultures, and retail formats. Students will interpret perspectives in international consumer behavior, cultural frameworks, economics, policies, omnichannel marketing, and the retail environment when establishing a flagship store within a new country.
Type of PRE-REQ FME 200 and FME 210 Previous Enrollment Required
Offering Terms Spring Only