FME 330 - Fashion Brand Management (3 )

UG

Fashion Brand Management introduces students to the multifaceted concepts of fashion branding and theoretical knowledge of management theory. The focus is on building a brand’s DNA through
awareness, recognition, loyalty, and equity are studied, including a consideration of the impact of advertising, marketing, and digital communications on the consumer perception of a brand via case studies. Special focus on social media influencers, brand ambassadors, and cultural branding tactics. This course is writing intensive.
Type of PRE-REQ FME 200 and FME 210 Previous Enrollment Required
Offering Terms Spring Only