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    May 02, 2024  
2022-2023 Catalogue 
    
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2022-2023 Catalogue [ARCHIVED CATALOG]

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BUS 320 - Intro to Marketing (3)

UG

An overview of the marketing discipline with emphasis on planning and the development of competitive strategies. Specific topics include the marketing environment, marketing research, advertising, personal selling, sales promotion, pricing, new product development, and distribution channels. Audits Not Allowed
Type of PRE-REQ Students must complete 53 credits. Previous Enrollment Required


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