Javascript is currently not supported, or is disabled by this browser. Please enable Javascript for full functionality.
   
    Apr 19, 2024  
2022-2023 Catalogue 
    
Catalog Navigation
  Catalogue Home
  Directory of Communication
  General Information
  Academic Calendar
  Information for Prospective Students
  Campus Life
  Administration of the Curriculum
  Student Financial Services
  Traditional Undergraduate
  Adult / Online Undergraduate
  Graduate
  Programs By Department
  Course Descriptions
  Alumni Information
  Honors and Awards
  Register
  Archived Catalogues
  Handbooks
  My Portfolio
HELP
2022-2023 Catalogue [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MBA 664 - Marketing Management (3)

GR

Marketing principles are reviewed along with managerial responsibilities concerning ethics, efficiency, effectiveness, and resource availability. Students learn how to develop a marketing plan and how it supports organizational objectives. Fundamentals of marketing research including design, delivery, data collection, and analysis are covered. Audits Not Allowed


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)
   
All catalogue © 2024 Belhaven University.
Powered by the Acalog™ Academic Catalog Management System™ (ACMS™).